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Branding and Activation Event Case Studies
T-Mobile - New Cell Phone Product Introduction in San Francisco
T-Mobile wanted to introduce their new cell phone. What better place to make a statement than doing it in Apple's backyard - San Francisco! We created three stylized human T-Mobile "T" logos in the skies over San Francisco and streamed the video to screens at Justin Herman Plaza and Marina Green. A total of one hundred Skydiving Innovations performers parachuted into five separate landing areas along the city's stunning Embarcadero. (Click on image for project video.) Here's our project video: Skydiving Innovations Aerial Project for T-Mobile - 100 skydivers over San Francisco. - YouTube
Freshworks Inc. - Guerilla Marketing Project in San Francisco
Our client's competitor, Salesforce, held huge annual customer-centric events in San Franciso. Our client wanted to leverage the audience Salesforce assembled with two guerilla marketing jumps out of a blimp and a helicopter. Our unannounced day and night skydiving shows downtown and over Giants Stadium stole their attendees' attention while we towed a branded flag with hashtags and livestreamed to social media. (Click on image for project video.) See Why we are taking to the skies over SFO in a blimp that says #Failsforce (freshworks.com)
MINI USA & Feeding America - Thrilling Kickoff for "MINI Takes The States" Event at Atlanta Motor Speedway
MINI USA's annual "Mini Takes The States" consumer-based loyalty event wanted to wow the thousands of participants of the road rally at the kickoff event at Atlanta Motor Speedway, and support Feeding America. How better to do that than have two skydivers parachute into the back seat of two MINI's stationed on the racetrack! (Click on image for our client's project video.) See our project video: Parachuting into a Mini Cooper - YouTube